There's a Facebook ad that keeps appearing next to my profile with a picture taken at a poorly-lit bar of a truly douche-tastic gentleman, flanked by two girls in very small tube tops. The ad reads: "I am lazy and a jerk and I make millions over the internet. Click here and I will teach you how."
Does anyone besides me feel that those two sentences do not naturally go together? And how likely would anyone be to look at this picture and say "I think I can trust this guy?"