Someone asked me the other day what the greatest Nike commercial of all time was. I hadn't realized it was up for debate. It is, of course, this one by German director Ralf Schmerberg, called "Bottled Courage":
Other competitors would be Spike Jonze's "Y2K Jogger":
Or Tiger Wood's "Never" commercial, in which the late Earl Woods (he died of cancer a few years ago) talks about raising Tiger to be the best. It's by, I think, Hal Curtis. This one is a big of a crier:
This one is by far the coolest of the commercials - a three-minute, stone-brilliant soccer commercial/short film from Guy Ritchie called "Take It To The Next Level":
Am I missing any that should be in competition here?