The Greatest Nike Commercial Of All Time.

Someone asked me the other day what the greatest Nike commercial of all time was. I hadn't realized it was up for debate. It is, of course, this one by German director Ralf Schmerberg, called "Bottled Courage":


Other competitors would be Spike Jonze's "Y2K Jogger":


Or Tiger Wood's "Never" commercial, in which the late Earl Woods (he died of cancer a few years ago) talks about raising Tiger to be the best. It's by, I think, Hal Curtis. This one is a big of a crier:


This one is by far the coolest of the commercials - a three-minute, stone-brilliant soccer commercial/short film from Guy Ritchie called "Take It To The Next Level":


Am I missing any that should be in competition here?

Virtual Barbershop

I got a hankering to listen to the Virtual Barbershop again. It's an amazing piece of audio work - it so perfectly imitates a natural sound environment that you can't help but respond: I turned my head when the door opened, and flinched when he brought the clippers close to my ear. I'm not the sort of person who purchases much audio equipment, but I tell you - I'd buy whatever it is that they're selling.

Find a good pair of headphones and have a listen if you haven't before. If you listen to it and find nothing special about it, that means it's time to buy a new set of headphones.

Make Your Own Dunkin Donut.

D2 is having a contest to get people to make their new donut. Click here to go make your own donut or to vote for other donuts - remember, whatever wins, that's one more type of donut you get to order (for a limited time, natch). Also, the winner also receives $12,000. Twelve finalists receive $1,200 and a year's worth of free donuts. There's actually a huge number of different options in terms of fillings, toppings, etc., so it's a lot of fun. The donut on the left is my creation, the Peanut Butter Karma.

Where The Wild Things Are

The trailer for Where The Wild Things Are, the live-action adaption of the beloved children's book, is out today. Despite its heady resume: visual master Spike Jonze (Being John Malkovich, Adaption, every music video ever) directing and indie god Dave Eggers ("A Heartbreaking Work of Staggering Genius") writing, I have been predicting for about a year now that this movie is going to be unbelievably terrible and will lose huge amounts of money.

Then I watched the trailer today, and I don't know if it's the visual style, or the indie aesthetic, or the raspy growl of James Gandolfini, or the wise decision to use an Arcade Fire song on the trailer, or the fact that the kid who plays Max seems to really be that actual kid from the story (the actor's name is - get this - Max Records. How cool is that?), but I am one million percent on board. It's still going to make no money, but the trailer alone is all sorts of heartbreaking. Click the link and see for yourself.